Traci Bransford examined the current state of television and what the future holds for the industry during a panel discussion at the 44th annual Black Entertainment and Sports Lawyers Association conference in Mexico.

Traci’s panel was comprised of legal professionals and television executives. They discussed the different strategies companies employ to differentiate themselves in the marketplace, the importance of advertising revenue and products in the streaming landscape, and the continued significance of linear distribution in 2024 and beyond.

BESLA’s conference brings together leading industry attorneys and professionals to provide insight into the evolving landscape of the entertainment and sports industries.