Artificial Intelligence (AI) & Machine Learning

Overview

Parker Poe advises clients across industries on the development, deployment, governance, commercialization, and use of artificial intelligence (AI), including machine learning, generative AI, agentic AI, and related emerging technologies. The firm's multidisciplinary team helps companies build, buy, deploy, govern, and commercialize technologies throughout the full AI lifecycle by evaluating AI tools for enterprise use, developing tailored governance frameworks, negotiating commercial agreements, responding to regulatory developments, and resolving disputes involving AI-enabled technologies.

The team advises clients ranging from Fortune 500 companies to emerging growth businesses across technology, healthcare, life sciences, manufacturing and distribution, education, retail, financial services, and other industries. Clients rely on the firm's practical, business-oriented guidance when launching AI-enabled products and services; integrating AI into existing products and business operations; implementing enterprise AI programs; deploying generative and agentic AI technologies; negotiating AI vendor, licensing, procurement, and technology agreements, and developing governance programs that support responsible AI adoption.

Parker Poe regularly advises on AI procurement, vendor-risk management, enterprise AI governance, workplace AI, AI-assisted software development, AI-enabled marketing, large language models (LLMs), AI-assisted contract review and negotiation tools, and AI systems that generate voice, text, image, and other content. The team also counsels clients on AI adoption, enterprise deployment strategies, AI policies and governance frameworks, AI-related risk management, and the evolving legal and regulatory landscape surrounding artificial intelligence.

Because AI intersects with nearly every area of business, the firm's AI team works closely with lawyers across its privacy, cybersecurity, intellectual property, technology transactions, employment, healthcare, antitrust, commercial disputes, consumer protection, and regulatory practices to provide coordinated legal guidance. Parker Poe helps clients capture the business value of AI while managing legal, operational, and enterprise risks through practical, scalable solutions.

Representative Experience

AI Product Development, Deployment & Commercialization

Advised a global technology company on integrating AI into its products and using AI-assisted tools to develop source code, including implications for communications laws, disclosure requirements, and copyright protections.
Advised companies on training and deploying large language models (LLMs) using internal data.
Advised an international consumer products brand on using AI-generated content in advertising and marketing materials.
Represented a global warehouse automation company in negotiating contracts involving embodied AI in robotics.

Enterprise AI Governance & Implementation

Advised a Fortune 500 company on implementing enterprise AI governance initiatives across global marketing and human resources functions, including ongoing monitoring of legal and regulatory risks associated with AI adoption.
Advised a global manufacturer on developing an AI and data governance program supporting the deployment of AI-enabled medical devices, including HIPAA compliance and FDA regulatory considerations.
Advised a global real estate company on enterprise deployment of AI chatbots, automated decision-making requirements, and AI governance under evolving state privacy laws.
Drafted guidance and advised clients on best practices for deploying AI and machine learning models, including generative AI systems for voice, text, and image outputs.
Developed and revised employment policies and procedures governing the appropriate use of AI.
Assisted clients in implementing and optimizing AI tools for contract review and negotiation, including training AI systems based on client-specific parameters.
Counseled client on implementation of AI policy and managing legal and operational risks associated with AI transcription technologies.
Developed and refined an agentic AI solution for assessing Fair Labor Standards Act (FLSA) exemptions.

AI Transactions & Commercial Agreements

Represented companies in negotiating contracts with leading providers of AI-enabled recruiting and human resources technologies.
Advised an AI company on commercializing its AI platform by developing master licensing and related commercial agreements supporting its commercial launch and customer onboarding.
Advised a technology company on negotiating commercial agreements governing data rights to support AI model training and ongoing model improvement.
Advised a transportation and logistics company on negotiating AI-specific contract provisions governing artificial intelligence, generative AI, machine learning, and large language model functionality in a commercial SaaS agreement.

AI Regulatory, Compliance & Disputes

Counseled life sciences and healthcare clients on leveraging clinical decision support tools, AI, and data to better serve their patients.
Advised a company regarding civil and regulatory claims related to use of third-party algorithmic pricing software and allegations of anticompetitive behavior.
Advised a healthcare technology company on deploying AI-enabled diagnostic tools, including multi-state regulatory requirements, patient disclosure considerations, and AI compliance strategies.